Searching on the internet is all about using keywords to find what you are looking for. The foundation of good search marketing campaigns are based on extensive keyword research. Keywords that target relevant subjects and goals, ad groups, structuring campaigns, and implementing negative keywords are some steps to take for an advertisement campaign to be successful. Not forgetting the requirement of the right keywords for your content to drive organic traffic in your content marketing efforts.
Then to keep up with your competition , many have "keyword spied" on what their competitors are up to. It's already tough keeping up with SEO and Google's regular algorithm updates so at least getting some help in knowing what keywords your competitors are using to outrank you will be great. This blog from WORDSTREAM is very useful as it provide the various tools you could find competitor keywords. Read the article below.
The 8 Best Tools for Finding Competitor Keywords
2. Semrush - This is an impressive suite of keyword research tools that can help you identify competitor keywords quickly and easily.
3. SpyFu - is another popular competitive intelligence tool that can help you find competitor keywords. Unlike similar tools, however, SpyFu is a tool dedicated solely to competitive intelligence research.
4. Ahrefs - is one of the most widely read SEO blogs on the Web.
5. Adwords Keyword Planner - AdWords data to find out who your top-performing competitors are and what they’re ranking for. To do this, we’ll be using AdWords’ Auction Insights functionality.
6. Crowdsourcing Keyword Research - Seed Keywords is a free tool you can use to crowdsource your keyword research. The tool allows you to create custom scenarios by posing hypothetical questions to your friends or coworkers, which can then be used as the basis of actual searches from which we will pull our data.7. Tag Clouds - You can use a software program such as Tag Crowd to see which words are used most frequently on a specific site.
8. WordStream’s Free Keyword Tool - One of the best ways to find competitor keywords is by using WordStream’s Free Keyword Tool.