These are just some of the marketing strategies some small business owners have disclosed to me. Give them a try for yourself, and they might just be what you need to turn your business around.
1. Repurpose old content.
If you have written content / article that is considered evergreen, it will hold a permanent value. Why let this value sit idly on your blog, why not continue to tap on them periodically for long-term dividends? Keep a list of such evergreen content, and re-purpose them occasionally. This will generate new interest from new followers, and may be valuable to older followers who didn’t see it the first time around.
2. Segment your email list.
Go through your email list and have them segmented - put them in categories, it is reported that sometimes splitting the list in multiple segments would see better results. For example, they might keep different lists based on past engagements with the brand, or based on certain user dispositions. The bottom line is that this allows you to better target your readers with more precision in the content which you email blasts, this helps in reducing unsubscribe rates while improving open and click-through rates.
3. Earn and display landmark social proof.
Social proof is increasingly more important in the online marketing landscape. The real power lies in “landmark” pieces of social proof, which stand out as more significant and more powerful in the eyes of users. For example, you might earn a long testimonial from a nationally recognized brand—these can be hard to get, but they’ll pay off significantly. You might also write up an engaging and persuasive case study from one of your best clients. The key is to have some anchor piece that’s both recognizable and convincing.
4. Use custom landing pages.
Building a landing page takes time and effort, but they’re far more useful when they exist as a cluster. Each individual landing page should serve a highly specialized purpose, targeting a niche audience and serving one specific need; this allows you to refine the small details of your approach to cater to one specific type of conversion at a time. But beyond that, you’ll need to create multiple versions of each functional landing page, splitting your strategy even further into variants. The goal here is to compare and contrast how all your different landing pages perform, giving you more data and more user insights you can use to speed up the development of your campaign.
5. Cultivate brand evangelists.
Brand evangelism isn’t an entirely new concept (another way of expressing word of mouth "advertising"). As with most items on this list, the premise is simple; find someone who’s going to be passionate enough about your brand to “evangelize” it, advocating it to friends and colleagues, and sharing material on your behalf. But how do you find such willing participants?
You start by building individual relationships with some of your closest followers. Most businesses shy away from this, instead only investing time in messaging with mass-market appeal. They see it as a waste of time to target only one or two users in one go. But if you do this, and nurture those relationships with regular engagements, soon they’ll become evangelists in their own right without ever realizing it.
I hope these tips will be usefull to you in your business.
Contact me if you need more help. Cheers.
1. Repurpose old content.
If you have written content / article that is considered evergreen, it will hold a permanent value. Why let this value sit idly on your blog, why not continue to tap on them periodically for long-term dividends? Keep a list of such evergreen content, and re-purpose them occasionally. This will generate new interest from new followers, and may be valuable to older followers who didn’t see it the first time around.
2. Segment your email list.
Go through your email list and have them segmented - put them in categories, it is reported that sometimes splitting the list in multiple segments would see better results. For example, they might keep different lists based on past engagements with the brand, or based on certain user dispositions. The bottom line is that this allows you to better target your readers with more precision in the content which you email blasts, this helps in reducing unsubscribe rates while improving open and click-through rates.
3. Earn and display landmark social proof.
Social proof is increasingly more important in the online marketing landscape. The real power lies in “landmark” pieces of social proof, which stand out as more significant and more powerful in the eyes of users. For example, you might earn a long testimonial from a nationally recognized brand—these can be hard to get, but they’ll pay off significantly. You might also write up an engaging and persuasive case study from one of your best clients. The key is to have some anchor piece that’s both recognizable and convincing.
4. Use custom landing pages.
Building a landing page takes time and effort, but they’re far more useful when they exist as a cluster. Each individual landing page should serve a highly specialized purpose, targeting a niche audience and serving one specific need; this allows you to refine the small details of your approach to cater to one specific type of conversion at a time. But beyond that, you’ll need to create multiple versions of each functional landing page, splitting your strategy even further into variants. The goal here is to compare and contrast how all your different landing pages perform, giving you more data and more user insights you can use to speed up the development of your campaign.
5. Cultivate brand evangelists.
Brand evangelism isn’t an entirely new concept (another way of expressing word of mouth "advertising"). As with most items on this list, the premise is simple; find someone who’s going to be passionate enough about your brand to “evangelize” it, advocating it to friends and colleagues, and sharing material on your behalf. But how do you find such willing participants?
You start by building individual relationships with some of your closest followers. Most businesses shy away from this, instead only investing time in messaging with mass-market appeal. They see it as a waste of time to target only one or two users in one go. But if you do this, and nurture those relationships with regular engagements, soon they’ll become evangelists in their own right without ever realizing it.
I hope these tips will be usefull to you in your business.
Contact me if you need more help. Cheers.
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