Since your website is the face of your business online or your virtual shop, and it is where your prospects, potential customers and online traffic go to find information and purchase your product or service; one should realize that in order to convert the leads into customers, one should carefully invest into seriously planning and organizing your website to be optimized to get those customers for the business.
An easy to respond ‘Call To Action’ : Your call to action should be loud and clear on your homepage. People usually won’t take action unless they’re asked to. So ASK!
Lead generation forms on every page: Have an inviting lead generation or sales form in a visible place on every page of your website, making it more likely that people will see it and fill it out no matter what page they enter your site from. If you are in a medical field you should consider installing an appointment scheduler that offers free consultation with a doctor or an expert in your company.
Offer a benefit: People need a good reason or reasons to buy your product or give you their contact information. Clearly illustrate the benefits you can offer or provide an attractive offer to get more leads.
Include Testimonials : Most people who search online usually would look for reviews or testimonies of a service or product to help them make the final decision. Testimonials and reviews are powerful in persuading potential customers. They let your market hear from people who are influential or who they identify with, making them more likely to reply to your calls to action. Use videos on your site also to make the testimonials a little more interesting.
Purposeful Design: Contrasting colors, white space, arrows, boxes and graphics make your site more attractive and make your calls to action and other information shine. You can also use your site’s design and navigation to direct your visitors through your pages and convert them. And place links in areas that will help you get more leads.
Make it easy to contact you: Finally, make it very easy for your visitors to find your contact information. If your visitors can’t figure out how to contact you with a question or make a purchase, they’ll probably just leave your site. Have your business phone number prominently shown at the top of your website. Consider installing an appointment scheduler that is also a C.R.M. system (customer relationship management). You can convert more of your site visitors into leads when you are strategic about your design and content. Start by assessing your website and use these tips to make it a more powerful sales tool.