This is to increase user experience to features that many actively engaging customers do not realise were available and to be more attractive for new users.
We give below the eight advantages in being in Google My Business and you will realise that it would be a waste not to be using these useful tools to increase your business exposure and revenue. We highly recommend reading the guide to Google My Business, for self help or click on here for OUR SETUP SERVICE.
Fill Out Your Business Information
How you go about this is important. You need to present to your public a very rich page if you’re going to make the most of what is available in Google My Business. This is because, any information you enter will apply across all Google channe available to you to use, so your customers will find the same details in Google search results , Google+, YouTube,etc.
The more information you add ( keep them relevant), the more Google’s search algorithms will have to work with in terms of ranking. You’ll also want to make sure you’ve got a good profile and other business photos for Google to add to its carousel, which your customers will find at the top of their search results, along with all of your business contact and location information, in both written and map form.
Together, these features will give your customers an inside glimpse into your business as they’re deciding whether or not to engage with you, and will also make it easy for them to find you in-person when the time comes. Be upfront and personal.
It's easy to do, have your content ready, then log into GMB, enter your content and push “Share update”, right from the dashboard. As it's easy to use, it's more likely that you will actually use it and often.
Google Hangout : This Literally Lets You Hangout With Your Customers - chat or video conference.
This is a great way to build engagement and community, and it’s also an easy way to create instant content to be shared on multiple channels. Now it’s easier to host a Hangout than ever, simply by navigating to the bottom of your GMB dashboard and clicking on “Join a Hangout.”
Google Analytics: Analyze Your Efforts With Insights.
Analytics comes in for your presence across all Google products. Both make it easy for you to see how many views you’re getting in general, on specific G+ posts, and on Google Maps searches. It also will show you how deeply customers are engaging; that is, whether or not they’re simply hovering over a link or actually clicking it, staying on your page, and delving deeply into your brand. And of course, there is a demographic breakdown as well.
Altogether, the Insights and Analytics tools will help you pinpoint just who is engaging with your brand, what kind of content they like, and how frequently they like to see it, so that you can better target them in the future. Be in a position to better engage with your customers with the right content to keep them coming.
Again, easy access to the tool in your dashboard makes promoting reviews on your G+ page easy to do. This feature also makes it much easier to manage your reviews even across other platforms like Yelp, see how customers are rating your competitors. With so much data at your fingertips, no review will slip through the cracks. This will help you more easily respond to promote positive reviews, while mitigating any negative reviews with empathy, kindness, and discounts.
The GMB dashboard provides an instant snapshot of your YouTube channel stats, including visits, clicks and views. It’s also easy to access the channel itself, so you can add more content — hopefully strategically targeted after you’ve analyzed these stats!
Make an AdWords Express Account
Availing ADWORDS allows businesses to widely promote their business / brands, that’s how Google brings in its revenue. The Express version is a useful new feature for small business owners, as it will allow you to quickly create campaigns to capture keywords without having to think too deeply about the process. In a way these are much like Facebook ads. Simply write your ad and set your budget, and AdWords will make sure the right customers see your ad when it is most relevant.
A majority of people, your customers, are most likely browsing your brand online on their mobile devices, Google My Business will soon allow you to do the same with iOS and Android apps. The streamlined dashboard is essential for a mobile platform, allowing you to more easily swipe through all of the tools and data you need to manage your online presence from wherever you are.
With Google My Business, you’ll find all of the best Google tools ready for you, just by logging into a centralized dashboard. That makes management of your online presence fun and easy, all with the world’s most powerful search engine to back you as you build engagement. All the best. Good luck!
Read original article by Socialmouths.com here.