Below are extracts of an article I came across today which highlighted that, even an underdog search engine like BING is now following GOOGLE in favouring mobile friendly websites, and this only shows that it is essential that your website be a responsive one. Although more and more website designers / developers are automatically using website templates that are responsive, there are still many business owners ignorant of the necessity to convert their old websites to new responsive ones.
Here are some important factors that determines rankings of a website via mobile searches:
Customized Menus for Mobile
Below a screenshot illustrating the correct way to implement menus for mobile websites.
Here are some mobile safe fonts that are preferred in mobile development.
- Courier/Courier New
- Times/Times New Roman
- Trebuchet MS
Scrolling - Bing recommends only vertical scrolling for mobile websites
Relevancy - Websites with highly authoritative and relevant content may escape
penalty even if they are not mobile friendly.
Important Note to Developers :
Ensure that your website is not blocking Bing Mobile Bot to crawl your mobile website. Bing crawler uses the following connection string to crawl your mobile website:
Mozilla/5.0 + (Mobile Device) + Mobile Engine + Mobile Browser + bingbot/BingPreview/[version]
Although it's not certain when Bing will implement the algorithmic update but it is expected in the coming months. Please view the complete blog post by Bing on their Official Blog.