Optimizing Web Pages For Search Engines Businesses in the past needed a physical store or workplace to function, sell its merchandise, or meet with their customers. They simply couldn’t exist without a physical venue. But it’s different today. Many businesses exist today without a physical shop or workplace. They can function and succeed by simply getting a website. Dealings are done faster and easier online. Everything is also more convenient. The World Wide Web has indeed altered the way we do business.