Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility, meaning more traffic, more conversions, and eventually increased revenue. The majority of people searching on the internet, approx 80%, don’t even click past the first page! So you see it's vital that getting to page one of the search results is absolutely essential. You see why SEO is so important to your success?
Here are the strategic SEO techniques that you can apply to increase your rankings:
- Complete an SEO Audit on your website:
- An SEO audit means you’re closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals. I would recommend the following to get a website audit, then follow the recommendations for improvements. http://www.seoptimer.com and https://www.semrush.com/
- Learn what your users want:
- Focus on what your target customers want. When you understand what they want, you can develop content that draws them in. Get feedback from your target customers, use them to guide the content you create to attract more of them. The opinions of your users count as they determine the kind of content to attract more customers. If you are a newbie you can seek feedback from at social media sites like Quora,Facebook, etc.
- Create SEO optimized landing pages:
- A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.
- Grow your traffic with infographics:
- Infographics are popular because they allow you to display complex information in an easy to understand way. Since 65% of people are visual learners, a graphic goes a lot further than just a text article. Once you have your infographic, submit it to these top 20 infographic directories.
- Make sure your website is optimized for mobile devices:
- In May 2016, Google introduced an update to their search algorithm which significantly boosts organic search result rankings to websites that are mobile device friendly, or in other words, responsive. Making your site look good on mobile is necessary standard thing to do. How can you tell if your website is mobile-friendly or not? Check out the example below from Google.
- Write articles with at least 1000 to 1890 words:
- Consistently publishing informative content over 1,890 words will yield big returns in organic search traffic. A key benefit of longer content is that it will naturally contain more relevant keywords and rank for them. Avoid keyword stuffing.
- Keep posting valuable content on social media:
- When you are relatively new at blogging and have not achieved Domain Authority and Page Authority, you can use social media platforms to gain credibility and traffic.
- · I’m not referring to Facebook, Twitter, or Pinterest where anyone can post whatever they want. I’m referring to authoritative platforms where quality content is expected - examples are Slideshare, Blogger,and Quora.
- Find and use your competitors’ SEO keywords:
- You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content. How do you find out what keywords your competitors are ranking for right now? #1. Head over to SpyFu. Enter your competitor’s site URL into the search box and press Enter. #2: Scroll down to Top Keywords and you’ll see the organic keywords they rank for (on the left) and the paid AdWords keywords they bid on (on the right). Now your job is to create high quality content using those same keywords.
- Regularly update your old content:
- · If you’ve been blogging for more than 3 months, you would have a good resource of content in your archives to repurpose. Surely you would have written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings. Start by making a list of your top performing content. Then Step #1: Log into Google Analytics. Click the “Behavior” tab on the left side. Step #2: Click Site Content -> All Pages and look for the best performing posts from three to six months ago.
- Optimize your content for voice search - by using keywords that are more conversational in nature and mimic how real people talk and ask questions verbally. Keywords in the voice search world are more long-tail + . The “+” refers to the conversational phrases that you need to add when optimizing for conversational voice search.
Many voice searches are local in nature as these usually happen with people on the move using mobile phones, so having your Google My Business listing claimed and up-to-date can help increase your chances of showing up when a voice search is done relating to your local business, location or business category.
Create FAQ pages that focus on those long-tail+ conversational keyword phrases.