Considering these facts, you may conclude that having a presence on Google Plus (a Google Plus Page) is unnecessary. Not so. For local businesses, one important reason remains, that is local search.
Today local and mobile search has become more prevalent, small businesses dependent on the local economy for their livelihood must enhance their business online and take steps to achieve greater visibility or lose out to their competition who do — which is why a Google Plus Page for business still has relevance.
This is why Google has introduced Google My Business (GMB) portal, associating Google Plus with Google Search and Google Maps and integrating easily with Hangouts and Youtube.
Users logged into Google, who conduct a local search (E.g., dentists in Kuala Lupur), will see a list of local businesses appear among the top returns as shown below.
Google emphasises on building good user experience throughout Google and when a business contribute to this, you will be in Google's good books.
Recommendations for Using Google Plus.
Despite the fact that you will likely see little activity on your Google Plus page, there are ways that you can leverage it to your benefit.
- Claim and verify your Google My Business listing. A vital first step, GMB is the gateway to getting your business ranked in local search. (That’s true whether or not Google Plus continues to exist.) Make sure the information is complete and accurate.
- Link to Google Plus from your website. Anyone interested in leaving a comment can use the link to gain access. It may also help you pick up a few followers.
- Post to your G+ page. If you’re already posting to Facebook and Twitter, add Google Plus to the list. (Using a social media management tool like Hootsuite makes this easy.) Don’t expect much attention from followers, but searchers may find one of your posts appearing in Google search results. The more you post, the greater the likelihood that will occur.
This can bolster the number of reviews you receive, which can help your business stand out from sites that have fewer reviews. Without a doubt, the future of Google Plus is in flux (in continuous change). For now, so long as Google ties the platform to Search and Maps, it’s worthwhile having a presence there.
Original article was written by Paul Chaney on WebMarketing Today: